Nika [Zola Jesus] and I were interested in exploring the framework of a pop music video. While practically and aesthetically the video needed to remain minimal, it felt important to flesh it out conceptually. Like any great pop song or video, the goal was to communicate complexity through simplicity – for us, that was done via deceivingly advanced dance choreography and by weaving a complex philosophical thread throughout the video, even if on the surface level we were conforming to a basic pop video formula.
Director
Jacqueline Castel
Writer
Jacqueline Castel
Producers
JP Castel